Graphic Design (BA) Hons.
University Of Salford.
|| Visual Communication ||
|| Professional Contexts ||
|| Exploring Graphic Communication ||
|| Graphic Communication In Context ||
|| Directions Within Graphic Communication ||
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Leaflet 1
Designed to be distributed during Freshers week, accompanying a staff manned stall at the Freshers Fairs of Salford Uni, Manchester Uni and MMU, these aim to draw in new customers with a free offer. This is conveyed in a casual and colloquial manner, speaking student-to-student about spilling your pint and tagged photo’s on Facebook. The other side, I wanted to keep simple and clean to just get the key points across - name and logo to instil the brand, the tagline and what we are, with the address to find us and the Facebook address to check us out and keep up with offers and events. I added the speckled texture to show it is printed on eco-friendly paper and make them look s bit more tactile.
Shop Front
I Photoshopped the front of the shop I had perviously seen to match my red and brown colour scheme, having fallen in love with the bird mural and how well it would fit in with the Northern Quarter decor. I wanted to keep the name on the front simple, adding the “launderette and café” just to make it clear what we do. I love the traditional style hanging sign, so decided to definitely keep it, the first place people will see the tagline.
Loyalty Card
I decided that my shop wasn’t really the kind that would need a formal business card, instead opting for a loyalty card instead. This way, students have an extra reason to come back, for free washing and coffee. I added the bird print shaped stamp to keep in with the theme. I love the texture of the wood to go with the natural tone of the shop. I would love to print these on thin pieces of wood, but it just wouldn’t be feasible or cost effective for an independent small store.
On the woodwork table with the other leaflets was one for the café itself. Printed on recycled paper which gave it a great textured look, one side has a hand drawn charming map with just two lines of contact info. The other side has the logo and a list of just some of it’s unique “features”. Simple and single coloured (so easy and cheap to print), it conveys the message of the shop clearly - no need to brag but this is what we do, and we do it well.
Pink Lane Coffee, Newcastle
After a job interview back home, I decided to spend some time exploring some of the smaller, less commercial coffee shops in Newcastle to get some research. My favourite by far was Pink Lane coffee, a tiny little haven, tucked away up a side street just outside the train station. Less of a simple café, more of a coffee bistro, serving homemade cakes and snacks with specialist coffee sourced from remote corners of the planet (as depicted in the blackboard painted world map, stars indicating the source of each blend- a lovely idea!). I had never been before but will most definitely be visiting again.
It’s charm is undeniable as soon as you walk in the door, with large sanded beams of wood flooring, probably the original the building was made with. All of the furniture was mismatched, looking more like an antique showroom than a coffee shop, with salvaged benches and sofa’s littering the room, odd chairs and stools pulled up to the bar and pressed against flakey painted tables. A large woodwork table is against one of the walls, with varnish and glue stains all over and a vice still attached. The top is half covered in large jars of condiments and cutlery, the rest with leaflets and flyers for local independent businesses.
On the walls are various pieces of art in frames, others with hand drawn illustrations by local artists on. The wall behind the large stone coffee bar has blackboards on for price lists and art to do with the coffee shop like logo’s and merchandise. On the side of the bar is a large glass case for the cakes and sandwiches. At the back of the store is a large bookcase, displaying more merchandise and coffee samples available for purchase.
I found it hard to believe that I had found exactly what I had pictured for my store, but it was absolutely perfect. The customers went about their day, some sitting in couples sipping at their cups, others tapping away at laptops and making important phone calls. And there I sat, matching the exact description of my key demographic - a student, ordering coffee one after the other, doing my uni work and bunking the wi-fi.
Further Logo Tests
I drew up and coloured some logo’s using one of my Kuler colour schemes. I like the simplicity of the top one and think the colours work well together. The bottom one looks a bit too complicated, though I will probably still use the bird illustration as art work on other media.
Type, Type And More Great Type
The black trim on these make them look really professional and stand out. The font is just bordering on “fancy”, giving a classy, traditional vibe.
While researching ideas for a simpler logo, I came across these simple animal illustrations. Two tone and made with simple shapes but very effective and clean cut.
Kuler Colour Swatches
To get an idea for colour schemes, I went on Kuler with a general idea what I was after: warm tones and natural woody browns.
For the top one, I chose a brown that I would use for my base and clicked on the “complimentary” option to see what it suggested to go with it. It generated light blues and oranges, which didn’t feel warm enough to me, more of a maritime theme.
For the second sample, I chose a light brown base again and a yellow cream to go with it, most likely for lettering. I chose a darker shade of the same colour and the brown to be used as shading. I wanted a strong colour to enhance certain elements and felt red was best, close to brown and distinct.
Preliminary Logo Tests
For names, I came up with “Homebird”, “The Nest” or “Flock”. I doodled up some quick ideas for logo’s, playing around with symbols for the function of the store (cupcakes, coffee, washing machines). In the end, I decided I needed something much simpler with simply a bird as the logo, tying into the name.
I believe I’ll stick with “The Nest” as the name, tying in with the phrase “flying the nest” to describe a child leaving the parental home eg. going to uni. The tagline will be “Just like home”, as in when you go home to real meals made by your mam and get all your washing done.
This is exactly the look I want for my café/launderette. The mural on the front fits in perfectly with the Northern Quarter’s design and architecture, where I want my shop to be. I feel like the Northern Quarter in Manchester is the perfect location as it fits the feel and vibe of my shop, and is a haven for students in Manchester, my key demographic. I love the font used on the signs, simple but classy and teamed really well with the blue and light brown colour scheme. The old style hanging sign out the front just finishes it off nicely.
For this brief, I have chosen to do the Communications pathway, with the task of re-branding an independent store. From the list of types of stores to choose from, I decided on a launderette teamed with a café as I feel these two go together very well, and teaming them could be a great marketing point.
My target audience (though not strictly limited to) will be students, avid users of launderettes and washing facilities as student flats don’t generally have their own. To be easily accessible in Manchester, my store will be in the Northern Quarter, a haven for students due to its quirky stores, cheap charity shops and boutiques.
The problem with launderettes is there is nothing to really do while you wait for your washing, although they are always portrayed as a social environment/meeting point in media eg. Dot Cotton and her friends in Eastenders. The problem with that is they are much older than my key demographic, so I needed a more contemporary hook. Students also seem to be drawn to coffee shops and cafés, presumably for the caffeine fix and the inclusive wi-fi. My thoughts are to merge the two, give students a place to get nice clean clothes with a latte and a slice of cake, even as an escape from their rowdy partying housemates while they’re doing assignments. Another key pull will be cheaper facilities than they would find in their student halls for washing and Starbucks for coffee and food.
For this, the marketing and decoration needs a nice homey feel. I want it to have a real community atmosphere, such as note and message boards for anyone to use to advertise, sell or just get the word out. A stage in the corner for small artists and people to play acoustic and busk. We’ll offer deals like sunday dinners during exam periods to keep people going, free wash and dry-cleaning on suits when customers have job interviews.
The interior will be reminiscent of nana’s house, with mismatched salvaged furniture, art in large ornate frames on the walls and a collection of fancy teacups. I will keep the natural and old feel in the branding, using alot of wood textures and warm colours.
combination of two of my favourite things, amazing,